Mexico City · Open to Remote
NADIA GARCÍA HEREDIA
Head of Design · UX Director · Product Design
14+ years designing digital products and leading teams in Fintech, Healthcare, Education, Automotive, Gaming and Branding.
Mexico City · Open to Remote
Head of Design · UX Director · Product Design
14+ years designing digital products and leading teams in Fintech, Healthcare, Education, Automotive, Gaming and Branding.
01
UX & Product
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Insurance · Fintech · LATAM
Restructured the end-to-end insurance claims experience for 1.5M+ customers across 5 countries — making a complex, anxiety-inducing process feel clear and human.
02
UX & Product
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Education · Design Leadership
Created the university's first Design System and led the UX/UI redesign of multiple digital products, delivering 15 end-to-end digital solutions.
03
UX & Product
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FMCG · Consumer · Mexico
Full digital ecosystem for Grupo Bimbo's interactive museum — website (5 pages), 4 gamified installations across kiosks, mobile, and web in 2 languages.
04
UX & Product
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Blockchain · Fintech
End-to-end redesign of a blockchain data-monetization app — research, benchmark, A/B testing, user interviews, UI design, and motion animations.
06
UX & Product
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Gaming · Mobile · 3D · Game Design
End-to-end mobile game — concept, gameplay design, 5 teams × 2 character variants, 3D modeling, animations, and full UX/UI for iOS and Android.
05
UX & Product
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Retail · Fashion · Loyalty App
UX/UI design for a premium fashion brand's loyalty app — wallet, gamified achievements, gift cards, and purchase history for iOS and Android.
07
UX & Product
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Fashion · Alta Costura · E-commerce
Complete e-commerce website for a Mexican alta costura designer — concept, content architecture, 2 homepage versions, full store flow, and image editing.
16
UX & Product
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Wellness · Coaching · Mobile App
End-to-end UX/UI for a women's wellness and coaching app — concept, content architecture, user research, A/B testing, functional prototype, and full mobile UI design.
17
UX & Product
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Wellness · Meditation · iOS · Android · Wearable
End-to-end UX/UI across iOS, Android, and Huawei Watch — concept, content architecture, A/B testing, functional prototype, and full design including TILA Baby mode for parents.
09
Branding
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Brand Identity · Events Platform
Complete brand identity — logo system, typography, color palette, physical applications, brand guidelines, and two digital platforms.
12
Branding
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Healthcare · Cardiology
Complete brand identity for a cardiologist — logo, color system, stationery, and a full social media content system built around trust and patient education.
10
Branding
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Consultancy · Self-initiated
Self-initiated for my own consultancy — business positioning, logo system, dark brand identity, pattern & texture, stationery, presentation deck, and social media.
14
Branding
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Consultancy · Self-initiated
Founded and built end-to-end — business model, benchmark, brand identity, website, training materials, and digital strategy for a design & technology training consultancy.
13
Branding
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Healthcare · Pediatrics
Complete brand identity for a pediatric practice — mascot-led logo system, soft blue palette, stationery, and a parent-focused social media content system.
11
Branding
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Construction & Landscaping
Complete brandbook — logo system, nature-inspired color palette, business cards, corporate identity, vehicle wraps, and social media templates.
15
Branding
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Executive Coaching · Personal Brand
Complete brand system for an international executive coach — dark editorial identity, brandbook, private dossier, website, and social media strategy for an audience of CEOs and senior leaders.
Let's build something together
I build design teams and products that actually move the needle.
Founder of PSD (UX & product consultancy) and Kaans (design & technology training and consulting). Based in Mexico City, working with teams everywhere.
naidegh@gmail.com