01 · Context
The challenge
Universidad Anáhuac needed to accelerate its digital transformation but had no dedicated design or development capacity in-house. Academic and administrative processes were manual, fragmented, and dependent on external vendors with long delivery cycles and no institutional knowledge retention.
The mandate: build an internal team and a scalable digital product capability from scratch, while delivering high-impact products for thousands of students and administrators — fast.
02 · Building the team
10 people, one culture, built from zero
I recruited, onboarded, and led a 10-person team spanning UX/UI designers, frontend and backend developers, and QA. Beyond hiring, the challenge was creating a shared way of working from day one — without an existing playbook.
- Structured onboarding frameworks that reduced ramp-up time for new team members
- Weekly design critiques with structured feedback protocols to build design culture
- Knowledge transfer rituals — documentation standards, decision logs, Notion-based wikis
- Individual skill mapping to identify gaps and provide targeted training or mentorship
- Created the university's first Design System — tokens, components, documentation — enabling consistent delivery across all 15 products
- Managed the migration of all services from Microsoft Azure to AWS
03 · Product Spotlight
Mobile App · iOS & AndroidSoy León — The student companion app
A mobile app giving every Anáhuac student a single place to manage their academic life — from profile and scholarships to tutoring sessions, campus events, and social service hours. Built with a friendly, character-driven onboarding featuring "Leonel," the university's lion mascot, to make the experience approachable and distinctly Anáhuac.
Soy León App — Onboarding flow introducing key app features through Leonel the mascot
Asesorías y Tutorías and Campus Events Calendar — scheduling academic support and university activities
04 · Product Spotlight
Web Platform · DesktopInternationalization Platform — Managing student exchanges
A web platform handling the complete lifecycle of student academic exchanges — both outgoing (students leaving to study abroad) and incoming (international students arriving at Anáhuac). The platform manages applications, document validation, coordinator interviews, status tracking, and university partnerships across multiple countries.
The admin side features a purple-themed portal for coordinators to manage candidates through a funnel-based pipeline — from initial sessions to nomination and acceptance.
Student-facing portal — Welcome dashboard for incoming exchange students and process step tracker
Admin portal — Candidate pipeline management and international university partnerships
05 · Product Spotlight
Web Platform · DesktopCampus Events Calendar
A unified events platform allowing students to discover, register for, and track campus activities — from sports tournaments to cultural events and academic workshops. Available in both mobile and desktop formats with calendar and list views, and a real-time availability indicator per event.
Events Calendar — desktop agenda view with month navigation and event detail panel
06 · Results
What we built together
In addition to the products shown above, the team delivered platforms for degree completion (titulación), withdrawal management, professional practices, CEFAD, social service tracking, and more — all built end-to-end by the internal team I created.