01 · Project
A brand rooted in nature and craftsmanship
GLS Construction & Landscaping required a complete brand identity that communicated reliability, natural beauty, and professional craftsmanship — the qualities their clients trust when transforming their spaces. The brief called for a brand that felt both premium and approachable, modern yet grounded in the natural world their work inhabits.
The result is a nature-forward visual identity anchored by a circular logo mark combining architectural elements (a building) with organic forms (foliage), rendered in a sophisticated palette of deep green, warm cream, and soft beige.
02 · Logo System
Mark, variations & usage rules
The GLS logo mark combines architectural precision with natural organic forms — a circular emblem housing a stylized building silhouette with foliage elements. The system includes light and dark background variants, horizontal and stacked lockups, minimum size rules, and clear space guidelines to ensure consistent, dignified application across all formats.
Usage guidelines define incorrect usages (distortion, color alteration, crowding) alongside approved color combinations for both light and dark backgrounds.
Logo mark, light & dark variations, incorrect usage examples, and clear space guidelines
03 · Color Palette
Nature-inspired, premium by design
The GLS color palette draws directly from the natural environments the brand creates — deep forest greens, warm sandy beiges, and clean whites that together communicate quality without ostentation.
Green
#3A5A40
Lite
#6B8F71
Beige
#C9B99A
White
#F5F0E8
The brandbook documents approved color combinations — Primary + Secondary, Analogous, and Complementary pairings — ensuring teams always use colors together in approved harmonies.
Color system — swatches with HEX/RGB/CMYK values and approved color combination pairings
04 · Corporate Identity
Business cards & stationery
The corporate identity system demonstrates the brand in everyday professional contexts. Business cards are designed in two versions — a light variant on cream stock and a dark variant on deep green — both featuring the circular logo mark and clean typographic hierarchy. The stationery system extends the brand into letterhead and digital communications.
Business cards (light + dark variants) and branded stationery applications
05 · Corporate Applications
Brand in the field
GLS operates in physical spaces — construction sites, landscaping projects, client visits. The brand needed to look as good on a work polo as it does on a client proposal. Corporate mockups demonstrate the brand on uniforms and vehicle wraps — the most visible brand touchpoints in the field.
Corporate applications — branded polo uniform and vehicle wrap mockups
06 · Social Media
Digital presence
The social media system translates the brand into a consistent grid of content — project photography with branded overlays, testimonial cards, service highlight posts, and promotional content. Each template maintains the green/cream palette and circular logo mark, creating an instantly recognizable feed presence across Instagram, Facebook, and LinkedIn.
Social media templates — project showcase, testimonials, service promotions, and vehicle photography
07 · Deliverables