MiBIMBO
Website & Museum Experiences

01 · Context

A museum born from 80 years of brand history

MiBIMBO (Museo Interactivo Bimbo) is Grupo Bimbo's flagship experiential museum — a space where visitors of all ages connect with the brand's 80+ year history through interactive digital installations, gamified experiences, and personalized content.

The scope was two-fold: design the complete museum website as the digital front door for the experience, and create multiple interactive in-museum digital installations — each with its own visual language and interaction model, while remaining cohesive under the MiBIMBO brand.

02 · Website

The MiBIMBO digital home

The museum website is the primary conversion channel — turning curiosity into booked tickets. The design needed to communicate the museum as a premium, family-friendly destination while handling practical pre-visit needs: ticket purchasing, visit planning, museum information, and content marketing through the blog.

The visual system uses Bimbo's red and blue brand palette in a bold, editorial, large-type approach that feels energetic and modern without losing the brand's warmth and multi-generational appeal.

03 · Museum Experiences

4 interactive installations inside the museum

Inside MiBIMBO, visitors encounter four distinct digital experiences — each with its own color palette, visual metaphor, and interaction model, all rooted in Bimbo's warmth, nostalgia, and family identity.

Tell your story

A personalized storytelling kiosk with a television show aesthetic — spotlights, marquee frames, microphones. Visitors share a memorable moment with a Bimbo or Marinela product via a story inspiration wheel and video recording. Supports Spanish and English with personalized greetings from entry wristband data.

Dress up as a Bimbero

A gamified experience where visitors choose a historical Bimbo uniform — Vendedor (1945) or Panadero — and learn the role's history through illustrated character cards, a progress timer, and trivia-style reveals.

A personalized museum journey

The mobile companion app personalizes each visit — identity selection, favorite product picker from an illustrated catalog, and a customized path through the museum's interactive rooms.

Create, cook, and advertise

"Comparte tus Recetas" — visitors build a sandwich using a 3D illustrated food builder with categorized ingredient trays. "Crea tu Comercial" — visitors become advertising directors, creating a brief for a Christmas Bimbo commercial.

04 · Scope

A full digital ecosystem for a physical museum