With 14+ years at the intersection of design strategy and execution, I've grown from hands-on designer to the person who builds the systems, teams, and culture that make great design possible at scale.

I've led end-to-end digital products for companies like Oracle Health, Zurich Santander, and Universidad Anáhuac — transforming complex processes into clear, accessible experiences that reduce friction, drive adoption, and create measurable business impact.

I lead through clear goal-setting, daily coaching, structured design reviews, and onboarding frameworks that help teams integrate faster and work with more autonomy. My teams don't need me in every room to make good decisions — that's the point.

I'm also the founder of PSD Publicidad y Soluciones Digitales, a UX/product consultancy I've run since 2012, working across Fintech, Healthcare, Banking, Education, and Advertising.

I've shared my approach as a speaker at Microsoft, Women in UX, and UX Nights, and I continue to contribute to the design community through mentorship and education — including as a university lecturer.